How to make your on-page SEO natural.
Alright, that’s the big question of the day. How do you make your on-page SEO looking natural? And by natural, hopefully, you’re not thinking Hippie girl, never shave, never wear deodorant natural. Cuz, here we’re not into that. Unless it’s on Wednesday. Then you know, whatever.
So, let me ask you if you can identify a problem here. This company, let’s say the owner’s name is Ralph. And Ralph is dead set on doing his own SEO because the agencies, like Search Spartan, they’re just too damn expensive and dammit I gotta wear every damn hat! Okay. But seriously. Ralph is going to do his own SEO for a roofing company in Miami.
He’s read our awesome post on on-page SEO, and so he’s got a pretty good idea of what to do.
He’s also got WordPress (which one-third of the web is powered by WordPress, so it makes sense to use it; plus it’s easy to optimize stuff with it) and so he’s got the settings page up where he can change his site title and his tagline. So this is what he does:
Title: Miami Roofer, Miami Roofer, Miami Roofer
Tagline: The Miami Roofer; The Miami Roofer
Well, it certainly tells you in on uncertain terms what the site’s about. Leaves nothing to the imagination. (Too bad, that.) And it’s just a bunch of repeats. Imagine if you were dating someone like that. Yikes. Not only are they too upfront with everything, but they also don’t leave any room for the imagination—and—they keep repeating the same stories over and over again. Not interested.
Alright, so then Ralph realizes that this isn’t going to work. So he decides to change it to something more like this:
Title: Miami Roofer | Roofer in Miami | Ralph’s Roofing
Tagline: Miami Roofer Ralph from Ralph’s Roofing
Honestly, it’s quite a bit better. But still not there yet. Does it really look all that natural? Nah. Does it have keyword variation in it? A bit. We’ve got Roofer and Roofing after all. So that helps. But Ralph’s still not convinced—thankfully—that this is the right title. So he tries again:
Title: Miami Roofer, Ralph’s Roofing Company
Tagline: Affordable Roofers in Miami, Shingles, Steel, Tile Repair and Replacement
Now we’re talking. This is getting my motors going! (Do I sound like a dude here? sorry.)
Is this perfect? No—but it is infinitely better than the first iteration. Why? Because we’ve got keyword variation here. We’ve got the location. We’ve also got what the company does—while still catering to the search engines. Where he might have a bit of confusion is with “Steel, Tile Repair” because this could mean other industries. So if he were to put in a more technical name there that would leave no confusion as that it’s a steel roof or a ceramic shingle, then that’d be even better.
But Ralph’s new at this, so give him a break. 😉
Hopefully, that helps on keeping your SEO natural.
Stay tuned for more, but until then—
Keep it dreamy, doll.