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Natural SEO Doll Uncategorized

Natural On Page SEO

How to make your on-page SEO natural. 

Alright, that’s the big question of the day. How do you make your on-page SEO looking natural? And by natural, hopefully, you’re not thinking Hippie girl, never shave, never wear deodorant natural. Cuz, here we’re not into that. Unless it’s on Wednesday. Then you know, whatever. 

Or not!

So, let me ask you if you can identify a problem here. This company, let’s say the owner’s name is Ralph. And Ralph is dead set on doing his own SEO because the agencies, like Search Spartan, they’re just too damn expensive and dammit I gotta wear every damn hat! Okay. But seriously. Ralph is going to do his own SEO for a roofing company in Miami. 

He’s read our awesome post on on-page SEO, and so he’s got a pretty good idea of what to do.

He’s also got WordPress (which one-third of the web is powered by WordPress, so it makes sense to use it; plus it’s easy to optimize stuff with it) and so he’s got the settings page up where he can change his site title and his tagline. So this is what he does:

Title: Miami Roofer, Miami Roofer, Miami Roofer

Tagline: The Miami Roofer; The Miami Roofer

Well, it certainly tells you in on uncertain terms what the site’s about. Leaves nothing to the imagination. (Too bad, that.) And it’s just a bunch of repeats. Imagine if you were dating someone like that. Yikes. Not only are they too upfront with everything, but they also don’t leave any room for the imagination—and—they keep repeating the same stories over and over again. Not interested.

Alright, so then Ralph realizes that this isn’t going to work. So he decides to change it to something more like this:

Title: Miami Roofer | Roofer in Miami | Ralph’s Roofing 

Tagline: Miami Roofer Ralph from Ralph’s Roofing

How’s this?

Honestly, it’s quite a bit better. But still not there yet. Does it really look all that natural? Nah. Does it have keyword variation in it? A bit. We’ve got Roofer and Roofing after all. So that helps. But Ralph’s still not convinced—thankfully—that this is the right title. So he tries again:

Title: Miami Roofer, Ralph’s Roofing Company 

Tagline: Affordable Roofers in Miami, Shingles, Steel, Tile Repair and Replacement 

Now we’re talking. This is getting my motors going! (Do I sound like a dude here? sorry.) 

Is this perfect? No—but it is infinitely better than the first iteration. Why? Because we’ve got keyword variation here. We’ve got the location. We’ve also got what the company does—while still catering to the search engines. Where he might have a bit of confusion is with “Steel, Tile Repair” because this could mean other industries. So if he were to put in a more technical name there that would leave no confusion as that it’s a steel roof or a ceramic shingle, then that’d be even better.

But Ralph’s new at this, so give him a break. 😉

Hopefully, that helps on keeping your SEO natural.

Stay tuned for more, but until then—

Keep it dreamy, doll.


Growing Your Business With SEO

Growing Your Business With SEO the Right Way

Alright, there’s a ton of information out there on SEO and how to do it right. 

But, you’ve probably noticed that there’s so much information that’s simply rehashed and spun to sound unique but really isn’t. 

It’s too bad because SEO done right is one of the best ways to grow your business as there’s so much competition out there and more and more people are using the internet to find products and services. 

So what we’re going to try to do here is make something unique and actually somewhat helpful.

The first thing to understand is that you’re not going to learn SEO overnight. The easiest thing for your business is going to invest an agency or consultant that knows what they’re doing. 

And understand that SEO is an investment. It’s definitely not something that happens overnight, but definitely, something that pays for itself many many times over, when done correctly.

So how is it done correctly? This is a quick guide. If you want to take the time to learn SEO, know that you’re going to be investing thousands (more like tens of thousands) into learning it and getting the web properties. Plus, you’re also going to have put a LOT of time into just the learning—and then there’s the implementation time. But if you’re dead-set on it—here goes. This post is going to focus on the first step—on page SEO.

The first thing in doing correct SEO is getting your on-page done correctly. The single biggest factor in your on-page SEO is your domain name. If you’re trying to rank for something along the lines of HVAC repair, but your domain name is BigJohnsPlumbing, well, that’s going to be a lot harder to rank for HVAC repair–even if your company does do HVAC like a lot of plumbing companies do. (Maybe it’s just in our area; seems like every plumber is also an HVAC guy.) 

So why the hell do we not have SEO in our domain name? Sigh. It’s complicated. Like a complicated love triangle, complicated. Grin.

After the domain name, do you have keywords in your URL? The URL is the second most important place to have a keyword. If you don’t have a keyword in your URL—get a keyword in your URL! So if your company name is BigJohnsPlumbing, but you really want to rank for HVAC and you’re not willing to change your domain name—at least have HVAC-repair in your URL.

Next comes the Titles. Page titles that is. This is going to be that fun little blue title you see when you type in whatever you’re looking for on the net. Do you have any keywords in your page titles? (What about your site title? That one’s actually ridiculously important!) If you don’t have the keyword in your title—effin’ do it!

Next, come your H-tags. These are those paragraph headings you see in a lot of articles. Maybe you’ve even seen them in this post, my savvy reader? There are a few different ones that we’re concerned with: H1s, H2s, and H3s. 

The rule is ONE H1 PER page. Why? Because like the title, this tells the search engine (Google, Bing, Yahoo, etc) what your page or post is about. If you’ve got more than one H1 (like we see a lot of web designers do . . . shudder . . .) then it’s very confusing–and you’ll get bitchslapped from the search engine. Yep. I said it. 

Now, you also want to have your keywords in your H-tags. If you don’t—you’re wasting valuable resources. And confusing the search engines. 

Is it okay to have more than one H2 you ask? 

Yes. Apparently, it is.

Didn’t seem to use to be a few years ago, but now, it’s fine. And if it makes sense on your page to use multiple H2s, then do so. And by making sense, I mean with like call out boxes, visually, that sort of thing. 

You can use as many H3s as you want. 

The next thing is your content. Yes—if you saw the post about updates, you know what I’m talking about. But if you haven’t; go look at the Google update post. It helps make sense of it all.

Content still isn’t king. But it’s getting a lot more important. So, check your competitors and see how much content they have. What do I mean by that? How many pages and posts do they have? How many words are on the first page? That sort of thing. 

If you need to know who is actually ranking, open up an “incognito window” in Chrome, and type in the phrase you want. That’ll show you. It won’t if you’re in regular search mode, because it remembers your history. 

So that’s on page SEO in a nutshell. 

Sound complicated? 

Not really, right? Well, how about when we make it look natural?

That’s right. Take all of that information I just gave you, and now, make it look natural. Like you’re not trying to be an SEO genius. 

I’ll deal with that in another post.

But in the meantime, keep it dreamy, doll.


SEO Updates to the Google Algorithm

This past year has seen some incredible updates in Google’s algorithm. In fact, we’d go so far as to say, these have been some of the biggest updates since Penguin and Panda and Poo (just kidding on the last one!). 

First something that we saw was the site speed update, which was set to roll out in July, but actually rolled out much sooner (began in March and finished in May). Now, those of us in the industry, new that Google always looked at site speed as a ranking factor. Why? Because it just makes sense that if a site takes forever to load, the user is going to click off of it and go to another site. Basically, when that happens, it’s bad press for Google, which Google does not want. 

The next big update that we saw this past year was the mobile responsiveness that Google had also been talking about for a long time and which was also related to the site speed update, but a little different because there could be a super fast site, but it’s just not very mobile optimized.

Now, there was a lot of hype about AMPed sites, and those were cool to get the little lightning bolt next to it, but really, that seemed to be more hype than not, especially because so many of the sites that didn’t have them remained ranking or even overtook sites that did have them. Probably because what Google is looking for is the backlink quality rather than a quick hyped up sticker. Maybe we’ll never know. 

Then in August, we saw something really interesting. For years and years, Google has said that they always look at content to see if it’s a quality site. People in the know though, knew that that wasn’t the case and that Google’s algorithm ranked off of backlinks not content. And that’s still true. But, in August, Google actually put their mouth where the money is, or however the saying goes and updated the algorithm based on quality. 

Now, how in the world would a computer judge quality? There are a couple of answers here. 

First of all, how many pages (or posts) does a given website have?

Next, how much content is on those pages?

How many links are going out of those posts/pages? 

See, with this last point, what a lot of people were doing, and it worked well, was put up two to three outbound links per one money outbound link. (Outbound links are links going from your site to another site. Money outbound links are links that you’re purposely putting up for the purpose of ranking a site that makes you money.)  Well, the problem with this is that it doesn’t look very natural to have sixty-three thousand links coming from a 1000 word article! Okay, so there’s a bit of hyperbole there. But it doesn’t really look natural to have 7–8 links on that same 1000 world article, plus another 1–2 money links. 

So Google caught on and started slapping sites that were doing it.  It’s actually a good thing as it makes the web a bit more manageable, and helps to make sites push more for quality and real information instead of just junk.

In March of this year (2019), there was another big update. And it seemed to focus more on the domain name vs the authority of a site. So if there was a keyword in the domain name, Google seems to have given more credit to that domain vs a big site that has tons of links to it, but no keyword in the domain. This is one of those updates that is like most of the usual ones Google does going from domain to authority and back. And we’ll likely see more.

We’ll keep you posted on more updates!

And in the meantime—keep it dreamy, doll.


A Time of Updating the LovelyNovelty Shop

Hey, thanks for visiting the new dream dolls gallery! We’re excited to start providing you with quality items that are guaranteed to make you smile and enjoy your day just a little more. Whether you’re shopping for yourself, or for a loved one, we’re here to provide several different options of gifts or novelty items. Thanks for stopping by. And be sure to check back often because we have lots of exciting things coming.